Post by account_disabled on Dec 27, 2023 6:28:39 GMT -5
, Edelman continues to advance its strategic plan with the incorporation of new talent and profiles that allow it to offer its clients increasingly intelligent ideas and solutions, better connected to social reality and, above all, everything, more effective and with greater impact. With this objective, Patricia Ochando joins Edelman as Director of Strategy & Planning. From her new role, she will be responsible for leading the Strategy and Planning Department in Spain , with the mission of promoting and developing Edelman's potential to accompany and help its clients to better interpret and understand the changing needs and demands of society. current and integrate naturally into their culture and interests. Patricia comes to Edelman from OMD, where she worked as Senior Strategy & Innovation Planner. Previously, he has worked at other agencies such as DDB Pinnacle , Ogilvy or TBWA .
With extensive experience in almost any field of communication (advertising agencies, media agencies and brands) and in various industries and Phone Number List sectors (technology, banking, education, health, transportation, travel, insurance, construction, real estate, fashion, beauty , retail), Patricia has participated in the development of strategic proposals for brands such as: Bankia, Hasbro, Hawkers, Leroy Merlin, Beiersdorf, Campofrío, McDonald's, Renault, Fox, EasyJet, EstéeLauder or Greenpeace . With a solid creative background, your mission at Edelman will be to search for hidden gems in the form of insights within consumer behaviors , to find new perspectives, approaches and approaches and identify and activate possible opportunities for brands and institutions through innovation and disruption. “ There couldn't be a more opportune time to help brands, companies and institutions step forward and take their rightful place in society .
Without a doubt we are entering a stage in which it is no longer about earned attention, but deserved attention. This can only be achieved by building a solid relationship between these brands and people, based on Trust with a capital letter, ” said Patricia , who added: “ No one can speak about Trust with more authority than Edelman and we have the opportunity to reimagine the future of communications leveraging their deep experience in earned media.” From her new position, Patricia will be responsible for leading the agency's Strategy & Planning work in Spain in addition to promoting and promoting new more integrated and transversal work methodologies. After the incorporation of Felipe Braz and Patricia Ochando , Edelman will continue with its ambitious evolution process led by Lucía Carballeda and Pelayo Alonso with the firm will to anticipate the new needs and changing challenges of clients, al
With extensive experience in almost any field of communication (advertising agencies, media agencies and brands) and in various industries and Phone Number List sectors (technology, banking, education, health, transportation, travel, insurance, construction, real estate, fashion, beauty , retail), Patricia has participated in the development of strategic proposals for brands such as: Bankia, Hasbro, Hawkers, Leroy Merlin, Beiersdorf, Campofrío, McDonald's, Renault, Fox, EasyJet, EstéeLauder or Greenpeace . With a solid creative background, your mission at Edelman will be to search for hidden gems in the form of insights within consumer behaviors , to find new perspectives, approaches and approaches and identify and activate possible opportunities for brands and institutions through innovation and disruption. “ There couldn't be a more opportune time to help brands, companies and institutions step forward and take their rightful place in society .
Without a doubt we are entering a stage in which it is no longer about earned attention, but deserved attention. This can only be achieved by building a solid relationship between these brands and people, based on Trust with a capital letter, ” said Patricia , who added: “ No one can speak about Trust with more authority than Edelman and we have the opportunity to reimagine the future of communications leveraging their deep experience in earned media.” From her new position, Patricia will be responsible for leading the agency's Strategy & Planning work in Spain in addition to promoting and promoting new more integrated and transversal work methodologies. After the incorporation of Felipe Braz and Patricia Ochando , Edelman will continue with its ambitious evolution process led by Lucía Carballeda and Pelayo Alonso with the firm will to anticipate the new needs and changing challenges of clients, al